Name: Paul Bassett
Championship year: 2003, Boston, USA.
After the Win: The first of the real rOcKsTaR WBC Champions, Paul Bassett has arguably benefited most lucratively from his WBC win. A television show called Living Coffee was commissioned, endorsements from BMW and Sunbeam and number of retail stores in Japan and South Korea. Back in Australia, he also has his own brand of Paul Bassett Championship Espresso.